Category : Media

Ads sell feelings first and reasons second. A practical checklist for spotting fear, manufactured urgency, borrowed social proof and false scarcity before you click buy.

False information spread by mistake and false information spread on purpose cause the same harm but need different answers. A guide to reading intent, and to responding well.

A practical ten-question check for anyone about to hit share: where the claim came from, what the crop hides, and which emotion is doing the persuading.

A practical guide to spotting framing, omission and loaded language in headlines, with five checks you can run in under a minute before clicking or sharing.